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HGF Closet of the Week

I’d like to take a moment to highlight one fantastic posher on poshmark. A rare gem that you find in only a few closets. I’d like to share with all of you Katie Saada! 20140714-221430-80070398.jpg
What’s so amazing about Katie’s closet is that she has brands for a bargain! That’s right, get your kate spade, Marc Jacobs, J. Crew on and shop to your hearts content. I know I did and I left one happy customer :-)

I love her cover shots and her pics are amazing. I love that you don’t have to sacrifice quality for savings because Katie stuff is legit! Make sure to grab what you can before it’s all gone, because it’s going to fly fast. If you need a
Link to her closet is here :-)

Don’t forget to check out the Poshmark blog tomorrow that I’m featured and be there to check out my host picks tomorrow at 7pm on the posh mark app! See you there!

Stay healthy and fab,

- E

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MAJOR ANNOUNCEMENTS

1. I’M HOSTING TOMORROW – So just recently I was contacted by Poshmark’s Social Media team to host a Poshmark Poshparty tomorrow 7/15/14. Please tag me in any of the items that you want me to feature or choose as a HP! The theme is Boho Babe so please tag me on any items that match that theme

2. POSHFEST 2014 – Yes that is correct I am going to Poshfest this year in San Francisco, CA and I hope to meet you ladies there! I will be doing some contest giveaways from healthygirlfashion.com so be ready for some poshfest contest announcements coming soon! I can’t wait to meet all of you!BsN65CuCQAA-kqN

3. CLOSET OF THE WEEK - I started a new feature called “Closet of the Week” and I wanted to highlight a posher’s closet that I think is super amaze! Look for that post tonight/ tomorrow morning. The posher that I picked, you won’t be disappointed and for sure stop by her closet because she has some amazing deals!!

4. POSHMARK’S BLOG ON TUMBLR – In conjunction with my hosting this week Poshmark also reached out to me to feature me on their blog tomorrow! They sent me a Q&A and I sent them my answers and a few new photos from a recent photoshoot with La Luna Photography (she’s located in Orange County CA so find her on yelp!). Check out some of the pics below but also check it out on Thursday as well!! I can’t wait!!

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My Small Little Business: Keepin’ Your Cool During Your Hot Summer Sales

So I haven’t written in awhile because I really wanted to get some good content on here and I don’t want to sound like a broken record reiterating what Poshmark’s Headquarters have already done in their Guide to Poshmark. I do want to go over a few things that I’ve encountered over the past few weeks that I think may help you in your future sales and communication with buyers. I’ve titled this in the “Small Business” series as Keepin’ Your Cool During Your Hot Summer Sales and I’ve named that precisely based on some encounters that I’ve seen and some that I have already experienced. You’ll see what I mean as you are reading, trust.

First I’d like to start off with the new improvements Poshmark has released, some brand new features that are sure to please all buyers and sellers alike! One of which is a rating system that gives your buyers an opportunity to rate the items that they receive based on a 5 star grading scale. I for one LOVE this, it doesn’t really give the public a look at the rating system, but it does give the buyer more of a feedback outlet so they can say how satisfied they are with the items that you’ve received. You can see the rating system in your profile and see where your buyers think there could be more improvement, either in your descriptions or in your shipping and so on. That’s why packaging your item is so important and displaying your item with the best packaging to give your buyers the experience they deserve and to boost up your ratings as a seller! I did do a post on it, if you haven’t read it check it out here.

Secondly, Poshmark has a new notification system that alerts all buyers that have “liked” an item, the new lowered price. Now this one has a slippery slope, let me explain why.  Typically a buyer (or it seems like every buyer on this app) will ask for a lower price and when you lower the price for your buyer, it’s super important that you communicate to them that they stay right by their phones. Reason being is when you lower that price your buyer, everyone else who “liked” that item , will now get a message in their notifications that the item has been lowered. It has now become a “first come first serve” free for all. I did have an item that I lowered for one buyer, and another buyer purchased it and it wasn’t until a few hours later that the buyer that I initially lowered it for said something. To be fair, the second person did purchase it before the first, but I did let them know that I did strike a deal with the first person so it was up to them to give it to the other person. Now lowering a price is up to the seller’s digression, and as you can see it does have some risk to it. I for one HATE/LOATHE/DETEST/ ABHOR (pick one) lowering prices for people that never follow through. The worst part about it is that the person asking you is offering the lower price on your wall, and you HAVE to communicate to them on your wall. And for those of you who don’t know already, your wall may as well be written in permanent ink because what you say is set in stone for the world to see.

There was a topic brought up at Poshfest 2013 that people were urging Manish (CEO of Poshmark) to consider, and that was PMing (Private Messaging…get with the program people!). However his mind wasn’t swayed despite our comments and reasoning, because “People are on their best behavior when they know people are watching” and this is 100% true. He did mention possibly creating a “Make and Offer” system, but it may still be in the works. It DOES in fact cheapen the product when you agree to lower the price and then the buyer disappears, hate to say it but it may happen to you, in fact I’m just going to say that it WILL happen to you. No doubt in my mind that someone will make you lower an item and they will swear on their mother’s grave that they will pay right away, and you will agree and lower it and suddenly they just disappear. Those people are trolls. Yes you can say they’re the ugly kind of trolls that won’t let you pass on a bridge, but in the cyber world that is an actual term. Pretty much people that go around screwing with your business just for the fun of it. Not cool *smh* (Shaking My Head). So now you are left with an item that is lower than your initial asking price and you’ve been exposed allowing this item to be lower than your asking price. WHAT DO YOU DO?!?

Well.. I say, keep your cool and take back control! Listen, no one said you have to sell it at that price. In fact in my posts I purposefully give a contingency that will make or break a deal. Typically I state, “I can lower this if you buy within the hour because I need to make my quota for the month and this offer is unavailable after (such and such) time.” I make it CLEAR that this is a one and only type of thing for that ONE item. No additional bundle discounts on top of the lowered price (unless I’m in a super good mood and I can afford to lower it). If they don’t purchase, you snooze you lose! Or tell them, “I’d like to bundle it for that price”. That’s it! You are 100% in control of your closet, don’t succumb to the desperation of trying to make the sale, its totally not worth it and that’s not the seller that you want to be. Everything eventually sells, trust me, it will. There are numerous items that I posted that I thought would NEVER sell, and they always do. So unless you are really strapped for cash, then lower away! But be weary that you might be a victim of people that are trolling through the app.

In addition to keeping your cool, just as I mentioned before, your words are permanent. PERMANENT. So before you start taking off those earrings ready to throw down at your computer be very cognizant that Poshmark does not take harassment lightly. It is NOT ok for you or anyone to be harassing another posher. I absolutely detest seeing posts of “BEWARE OF THIS POSHER” posts on Poshmark. For one, they aren’t nice, and secondly I try not to pay attention to them since their problems are not any of my concern anyway. Don’t get involved with another Posher’s drama!!! I hate when people gang up on another posher because of a bad trade or deal. Which is why I never trade, I would never like to be on either end of those disagreements. My advice to you in the event that you are faced with an encounter like any of the ones I’ve mentioned in this post? Block them and move on with your life. If there is even a slight disagreement that you notice is starting to escalate, remove yourself from the situation by blocking that posher and if there is harassment, then report it to Poshmark Customer Care (That’s where your 20% commission is going FYI…you’ve been paying for it, why not use it!)

With these new awesome features, you are bound to make some big sales. Last week I decided to lower 1/2 my closet and I sold 42 items in 24 hours! It was great but it didn’t happen without a few of these instances so I hope that these don’t happen to you, but just remember that you need to keep on giving that amazing customer service and if there is anything that is starting to get out of hand: Block them, report them, and move on!

Thanks so much for reading, I would love to hear some of the encounters you’ve experienced or some of the challenges you have as a seller. Please leave them in the comments below!

 

Stay Healthy,

 

-E

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My Small Little Business: Packaging your Poshmark Sales

This particular blog it the first in the series of blogs under ‘My Small Little Business’, there will be more to follow so stay tuned!

I’ve always wanted to write about this topic because as I was purchasing through the posh world I came across some awful and even some exciting packages through the mail. This is just a basic guide on how to package your products! This is definitely NOT the rule but hopefully after you read this you can set your own standards to how you want to package your products.

Before I get into the nitty gritty of packaging I just want to set you up with just a basic understanding of what your packaging means. This is the absolute closest that people get to getting a tactile first impression of you. Yes we’ve seen the cover shots, and we see the comments and detail in your listing, but as far as first personal impressions, this is as good as it gets. You may not think that your packaging has an impact on how people perceive you, but it really does. I once ordered a purse (an expensive purse) through Poshmark and when I received it, it was in an envelope no tissue, no note, and no dust bag. My first reaction was…wtf?! Not only did I dish out some big bucks, but the person didn’t even have the decency to make sure that through shipping, the item stays in the same condition as how I saw in in the picture. Not only did I NOT want to shop at her closet again, I felt a bit cheated. Now there is a small standard when it comes to sending out your packages, it’s definitely not required, but it’s been standardized through practice, which is a ‘Thank You’ card. Now I don’t feel like you should dish out $2.99 on each thank you card, but a simple note could be that added extra touch that makes your buyer feel that much more inclined to shop or even better, refer you to other people. Anyway we will get more into that later.

So- Packaging really sets your buyers up for what they are to expect from you on future shopping occasions and it really helps you in your branding of yourself. Just like how this series is titled ‘My Small Little Business’ you are really setting yourself and your closet as your little business brand. You need to make a stellar first impression with your packaging, you’ve got to beat all the other girls’ closets on Poshmark as well as the other businesses for people to come back to you. So how do you do that?

Well, how do you want to get a package? That’s the first question that you should ask yourself. In my first example, I know I did not want to get my high end expensive purse in that manner. So I thought about if I were to send a really expensive purse through the mail, how would I do it? How would I want to feel when I open up that box? I want to feel like how Carrie Bradshaw got the Vivianne Westwood wedding gown in Sex in the City! That was a magical moment. I mean, I was so excited to get my item (as everyone is), that when I actually got it, my excitement was all gone. So when you’re packaging up your items its best to keep your buyer in mind and that expectations don’t fall flat before they get to the actual item itself. Now that you know that, lets start packin’! This is how I package my items – now this is just a basic view, typically if I go to a Posh event (meet up/ poshfest/ spring fling) and Poshmark hands out some goodies, I tend to pass them along to my buyers. First I start with my supplies:

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Right here I’ve got some tissue paper, clear scotch tape, and packing tape. I use the scotch tape to hold down some of the tissue paper when wrapping, because I like a clean looking wrapped item. If you don’t then to each’s own!

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I always like to add a thank you card, and if I am selling quite a few items it’s difficult to handwrite every single card. So I like to have ones that I can add a small personalization to it but also get some information across as well. I printed the notes on to label paper and then just cut and stuck them to the actual thank you card, for me it saves time. If you are a person who likes to handwrite each one to give that more personalization to it, by all means, GO FOT IT. I personally choose to do it this way, but it’s all about how you want to come across to your audience. The packaging that I saw on this BCBG dress that I purchased came with a card that said to tweet or Instagram your purchase with a hashtag and to tag them and I thought it was cool, so I set up accounts for my blog so my buyers can do just that! Btw, I LOVE fashion quotes, so I add them to the envelope that I printed on a label. Before I printed on the actual envelope something along the lines of “To One Gorgeous Looking Girl” which I really liked, but the envelopes don’t absorb the ink too well so it wasn’t an option for the moment but it will be in the future! Also I add my business card too. If you’ve ever seen my closet on Poshmark you’ll notice that everything is in chevron. I liked it so much that I kind of ran with it, and added it to my business card (which I got for free for attending Poshfest 2013). I got them from moo.com which is really cool that they are bite sized and they are made from a harder paper than regular business cards. You can customize it however you want but I added some vital information in the event that a buyer needs to get ahold of me or even just to see that I have a freakin cool business card! You never know when they need to get ahold of you or just want to share what it looks like to other people. However you want to get people to notice you and your closet, I would totally do it!

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I got these also from moo.com and these are awesome stickers you can create from any image. I’ll be using these in a bit, but I got the idea for using these during Poshfest when people were talking about how they package their stuff. Since my theme is chevrons, I stuck with the chevron stickers. HOT PRO TIP: Some Poshers I know look for small businesses who need more marketing, and will ask a small fee for shipping supplies, in exchange they add some of the companies marketing materials into the package. If you can do it, then more power to you. I personally don’t have the time with all the other stuff on my plate, but that is definitely an option for any of you!

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First I start with the garment.

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Wrap it nicely.

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Add my stickers to add to the theme of my closet, my own personal touch.

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Add my note, and add the other garments in this bundle.

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Seal the box, and use the packaging tape to seal the label on and seal the box shut. I do like to recycle boxes that other companies send to me, and not just use use the free ones that I order through usps.com. But I primarily do use the USPS boxes, but for this example I just used a recycled one. So that’s pretty much it, feel free to add your own comments and feel free to tag me in some of your own ways of how you send out your items, I love get inspired! Before I show you some really great creative ways to send your packaging, here is a few pointers that I got about shipping and packaging: POINTERS

  1. When shipping out your garments make sure to be conscientious of the weight restriction. Poshmark allows up to 5 lbs, but if your bundle is 5 pairs of jeans plus a pair of boots, I would think twice about giving that stellar discount! Make sure to add on the additional amount for shipping on the listing price (minus PM 20%) so you don’t get stuck paying for the additional weight for shipping. If the weight would over exceed what it is on the label one of 2 things may happen: 1) They send it back or 2) They hold your package at the post office and you have to retrieve it, then pay the additional to send it out, or pay Poshmark to get a new label with the correct weight amount, print it, then re-stick it back on your package. Big task, not cost effective.
  2. Do NOT, I repeat do NOT wrap your packages in wrapping paper. Now you can wrap them in wrapping paper and then put it in another box and send it off, but wrapping paper, twine, tags, etc. rip off immediately during processing. And if your precious label is on that wrapping paper, those conveyor belts will rip it right off and now your package is lost! So wrap it up cute, but make sure it’s secure inside of another box that can take the destruction of those high powered conveyor belts!
  3. If you have Adobe pdf (not the reader the actual program) installed in your computer, there is a way to print 2 labels on one sheet. If you are trying to be cost effective, then printing one label per page, isn’t going to help your cause, so if there is a way for you to save a little bit of cost then do it! You can also do it on Microsoft Word if you have it, and add little Poshmark logo’s on the label, or if you have a blog then you can add it there too! For me, that’s in the works right now.
  4. Remember: People love free stuff, so if you got extra samples that you got from Sephora or you have some Poshfest left overs that you can share, then do it! It just adds an extra touch and keeps your buyers excited!
  5. Remember: There are ways to be cost effective and still have that same effect on your buyer, so stop by the Dollar Tree for supplies! You don’t need to spend an arm and a leg for packaging tape or sparkle! Get some basket crinkle and add it inside your package before you add in that necklace/ earrings box.
  6. Remember: Adding a thank you note has been standardized by practice, so if you don’t send one it’s not against the Posh law, but it is an expectation that people have become accustomed to. Use it to add special information, like your Instagram handle so people can follow you! Or start a hashtag trend!
  7. Need some extra cash for shipping supplies? Ask a local boutique or a start up clothing company that is looking for some additional advertising. Slip in their marketing material in your packages for a small fee and voila! You got some extra spending cash for tissue paper!
  8. If the item is of high quality, or sensitive to immense movement (i.e, leather, beaded detailing, fabric that can easily be scuffed) then make sure you wrap in a dust bag, if you have one, or tissue paper, or any material that can keep it from being damaged whilst traveling cross country.
  9. Use the USPS app to set up pick up times for your packages. It’s really useful if you promise to send out packages a certain day of the week to your buyers or if you run a tight schedule. I never recommend just leaving your packages on your doorstep because no one is above theft, but you can leave in a hidden area that you can indicate through the app where the mail carrier can find it and retrieve the packages while you are away!
  10. Getting USPS packing supplies is free but don’t get boxes through the app. Get them online at USPS.com and under the tab SHIP A PACKAGE select ‘SHIPPING SUPPLIES’. On the Left select PRIORITY MAIL and choose the shipping supplies you want for free! They even ship right to your door. Just make sure they aren’t they ones that say FLAT RATE on them (FYI if you order boxes through the app, the only ones that you can select are the flat rate ones, so do it online to get the correct boxes). Otherwise if your use the flat rate boxes, you’re paling another gamble with the Post Office!

As promised, here are a few examples of some stellar packaging:

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Forage bow ties

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If you have more pointers, then please share in the comments below! Thanks so much for reading I hope this helps and feel free to tag any newbies that are in need of some guidance or some people just looking for more information! I’d love to hear your stories and if you have some stellar packaging you’d like to show off go ahead and tag us on Instagram @healthygirlfashion and Twitter @healthygirlUS and we will retweet! Stay fashionable, stay healthy.   -E

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How to host a Poshmark Poshparty

So this is something that I hear a lot from newer people just joining poshmark. “How do you host a Poshparty?!” and “How do you get chosen as a host?!” not to mention a few of my own, “So after you get picked to host, how do you HOST?!”. Well I’m here to answer all those questions and give you a little heads up on the process so when it comes time to host your first Posh Party you are all set and ready to click!

So first off: What is a Poshparty?

Ok to put it simply it’s like a tupperware party for clothes…and online. PMHQ (PoshMark HeadQuarters) chooses a select few users every night to host a themed poshparty and the hosts select a few items that goes into the “Host Pick” tab during the poshparty (see picture)IMG_8259

So we’re picking the “Essential Style Party” as an example

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Now here is the party’s main feed, so I am going to select “Host Picks” tab at the top.

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Now it gets me here to the showroom, I select the blue button labeled “Enter Showroom”

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Now you see your hosts and all of the items they selected as their “Host Picks” for the evening!

What are “Host Picks”?

A host pick is an item that is featured in the Host Picks section of the party, but what it also means is that it gives your item the red carpet treatment for the life of the party. You item is being featured EVERYWHERE, so remember when I talked about your item being seen and the likeliness to sell? This is that moment. Now this doesn’t guarantee at all, your items that are Host Picks are going to sell, it’s just the odds are much higher. Sometimes hosts will add a little comment on the listing, sometimes it rhymes, sometimes it has emoticons, but it always says something along the lines of “I’ve picked this as a host pick for tonight’s party” or something of that nature. Poshmark doesn’t require you to do anything like that, in fact in the email they send you as a host they don’t mention that at all. So it’s become a standard by practice, it’s not necessary, but it is a nice gesture.

Everyone can share to the posh party that’s why there’s the main feed where everyone and their mother shares any items that match with the theme, and it’s a no holds bar. It is a bit overwhelming to find something in particular but as a rule of thumb, just try to stick with the theme of the party. There are a total of 3 parties that go on during the day and they all work around PST (Pacific Standard Time and be mindful off the times if you are in a different time zone) so one will start at 9am which is typically a few brand names they feature for this party, then a 12pm party with is specific to just the type of items (accessories party, jewelry party, dresses and skirts party, etc. no brand name required), then finally the themed parties at 7pm and those are the only ones that feature hosts.

What does Hosting mean?

Hosting pretty much a jolt in your popularity for the few days leading up to the posh party, you’ll get a ton of shares from people wanting to get their items as host picks and just some people that are new that need the exposure. Your picture will be featured on Poshmark’s tumblr blog as well as your other co-hosts and word will spread like wild fire! I put up a post that I was hosting and tagged a few friends that I met at Poshfest 2013 and they tagged some of their friends, and their friends tags their friends, and you get the idea. People give you advice, and tell you what to expect, and people are very very supportive. It’s a nice feeling!

So how do I get one of these amazing coveted positions?

Well there’s a variety of ways that you can become a Host but first:

1) You need to follow the rules. Period. That means you need to have a clean slate for about 3 months. I had initially sold a fake Gucci bag as my FIRST sale a long time ago before I knew what the rules were. After it was sold, a year later I had aspirations of being a Host I contacted support@poshamrk.com and let them know my story and asked to remove it from my listings (I didn’t want to look like I didn’t follow the rules) and to see if I could be considered to host a posh party. They removed the item and put me on a waiting list for about a month and they contacted me again via email to ask if I would be interested in hosting. To which I replied “YES!!!!”. Now it’s not just replicas that you may have listed, it may a used bathing suit or a shirt that has a Chanel symbol on it. PMHQ does an audit of your closet before they pick their hosts and if you have something that’s not allowed, they’ll send you a nice email to kindly take them down, and your 3 months start over again.

2) You need to be an outstanding member to the Poshmark society. That means that you not just follow the rules, but you also are a supportive member to the community. You like, share, and follow other members, and your transactions are flawless and you aren’t creating any trouble for PMHQ. Trouble you say? Well to be more specific, no offline transactions (Paypal), no harassment, etc. Not to mention it’s an added bonus if you attend Poshmark meet ups and Poshfest. In my letter to the support team I did add that I was going to Poshfest and it really showed my commitment to the Poshmark community.

I’ve seen 2 ways that people have become hosts 1) They get noticed by PMHQ. So they automatically get approached with an email. OR 2) Send an email to support@poshmark.com about hosting, and they’ll put you on a list.

So what if you do all of that and you still haven’t been approached? Just keep following the rules and keep sending them messages. Chances are they get so many requests a day they are sifting through so many. So keep going!

Now once you get the chance to Host, what do you do now?

What do I do to ‘Host’?

Well at first when I got approached I wondered what did I actually have to do to HOST?! Did my interface change? Did I get special access to the Poshmark mainframe?! What was I to expect when the time came I HOST? Well to put it simply, anything you share from 7pm-9pm PST is added to the Host Picks Showroom. That’s pretty much it. Nothing changes, no special mainframe access, just very simple adding to the Poshparty. That’s all! So don’t get overwhelmed by the technology that you may think may come :-) they do allow you 15 listings to share to the party as well as picking only 3 per closet and it’s best you choose wisely since the 15 include your own as well. PMHQ only encourages 15-20 but that doesn’t limit you, I think I shared 20-30 during my party not realizing we were told 15-20 listings, whoops! You are also advised by PMHQ to not select any listings that do not follow posh rules so choose wisely and keep them in you likes if you’d like. Also, what you share lists from bottom to top, so towards the end of the party the last ones you share end up at the top of the party so I know some poshers that list their stuff last so theirs shows at the top, some like to share the wealth of attention and put others’ listings, however you wanna do it is up to you!

I hope this information helped you because I wish I could’ve used it before when I wanted to host a Poshparty, and when I got it, I didn’t know what to expect. So good luck poshers!

Stay healthy and fabulous!

-E

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How to increase the value of your listing

OK, so I know what you’re thinking, “The listing is free, there is no value to it!”. Well my dear, that’s where you are mistaken, and I’m going to show you how to not only help others in the Poshmark Community, but also bump up the “value” of the listings in your closet!

Ok, so what do I mean by value? Let me start by giving you some really basic marketing info and it’ll turn into really good information that you can keep handy with you while you are shopping and selling in the posh world! The easiest way I can put this is to use Facebook as an example, everyone should have Facebook, and if you don’t please get one! Otherwise this information may go right over your head. So while you’re on Facebook you probably have a few hundred friends on FB, and a few companies that you like. I for one have a few dozen companies I follow and a few friends I follow as well. Have you ever noticed that you don’t see postings/status’ for ALL the companies that you follow? Same goes for your friends, and family. TOM’S is having a worldwide “Day Without Shoes” and you didn’t actually see the Facebook post or that distant high school friend has a hair cut and it’s not until you click on their profile that you see the status update? It doesn’t show in your feed, in fact only just a handful of people/companies show in your feed. That my dear is no accident. Facebook has strategically created algorithms into their website to prevent you from feeling like you’re being ‘spammed’ because that would totally ruin the entire Facebook experience. I mean that’s what ruined MySpace for me and a lot of other people! So what does that actually mean? That means that your posts on Facebook actually carry a ‘value’ to them. People that like your status’ or even comment and share your posts start gaining value to that actual post. The more value a post has, the more people who aren’t really interested in you or haven’t really invested their time into looking you up will all of a sudden start to see your post organically. How much is each worth? Well according to my sister who is a Senior Director of Online Marketing, she says that a ‘like’ is the lowest amount of value, then a comment, then the highest value is a share.

Now how does that pertain to Poshmark? Its very similar and along the same lines. The listing that you have on Poshmark carries a certain value. So take my listing for instance:

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This Rebecca Minkoff bag had 222 likes. Not to mention several comments and I have no idea how many shares. This particular bag has been seen by a lot of eyes and the value of this particular listing was pretty high, which lead to the sale. Especially when you are selling something of a higher value $100+ you want to make sure that the value of your listing is high, because you need the right pair of eyes that are willing to fork over a large sum of money the moment they see it.

So, how exactly can YOU increase the value of your listings? Here are a few tips and tricks I’ve learned. This is MY particular strategy I know others have their own techniques, but I’ve been able to double my sales since I have been able to understand this information. (Also if you are from PMHQ and this is inaccurate please correct me if I am wrong, and I’ll update happily!)

1) Liking your own listings.

YES I know. This sounds really vein, but I like all my listings! Why? It counts as something when adding to the value of listing. If it just gets me to one extra pair of eyes, that can potentially could be one extra share, one extra comment, and *hopefully* one extra sale!

2) Commenting.

I don’t comment on my own listings to start off with, but you can! Add more detail to the listing if you want, and even strike up a conversation. There are some people that thank each and every person that shares their listing, I honestly don’t know how you guys do it, I personally don’t do it, because to me that’s exhausting! But If there is a chance where I can have a conversation about the item on my listing, I take the opportunity to do so. As well as when someone is talking about another listing on one of my ‘sold’ listings, I take the conversation to another listing that can use the comments! Side note: It was mentioned at Poshfest 2013 that one seller will ask every single person that ‘likes’ an item from their closet if they are “interested?”. As a general FYI – no one, on Poshmark (or in the world) wants to feel like they’re being hit with a sales pitch. For example, if you get a call from a telemarketer, what do you typically do? Hang up (well I do, but I guess I’m pretty rude :-\). Same with commercials, you change the channel right? Well in the Posh realm people don’t have to hang up, they just have to lose interest or click to another listing and we don’t want that, we want them in our closet for as long as possible! My advice to you? Trust in the product that you have, let it sell itself, then when you have someone genuinely interested (i.e. asking questions, asking for measurements, modeling) that’s when you hit them with the hook line an’ sinker!

3) Sharing your own closet.

OK this is a biggie. I actually went up to Manish (CEO of Poshmark) who is greatly involved in the actual structure of the app and I had a burning question to ask that I never got to at Poshfest last year. So my question was: “How long is refresh rate when it comes to ‘Sharing’? For instance if I wanted to share a particular item that I want to sell, that’s been in my closet for quite some time and I really want it to get out to as many people as possible, how long do I have to wait before I can share again and it goes into my followers feeds? Can I sit there for 3 hours and share consistently that one item and it shows all 130 times?” the answer he gave me fit perfectly into what I was talking about earlier. He said that the way Poshmark has redesigned their coding has now been tailored more to the user than just the realm of Poshmark. They’ve redesigned it so that you the Posher aren’t feeling spammed when you sign on to Poshmark. I have noticed before that I would get random things in my feed, like listings for paper towel holders and cassette tapes and whatnot. Not to mention I would get listings for dresses and cute shoes that weren’t my size. Now with Poshmark’s reformat, they are now showing you items that you would particularly like based on your searches, your likes, etc. So now your listing is going in front of the right eyes, most likely the eyes that are going to purchase! What does that mean for your closet? Well it means that my earlier comment of sharing my item for 3 hours straight wouldn’t work, because I would be wasting a lot of time. Your share does bring your listing to the top of the showroom if your listing falls into that category, but it also can dilute the value of your share if you share too often. So how many times is a good amount to share your entire closet? According to Manish “Just a few times a day”.

4) Sharing other Posher’s listings.

It’s pretty much a staple in the Poshmark community that “Sharing is Caring” I can’t tell you how many listings people put up that have that phrase. Not to be a ball buster, but it’s actually true. There is no way that you can make it in this community on your own. The people that make up Poshmark are women that know and understand that the community is so reliant on each other. I don’t think I would make a fraction of my sales if I were to do it on my own, in fact I know that I wouldn’t. My success is so forgone my ebay store and it’s all due to the wonderful people that make up Poshmark. If you are sharing people’s listings there is pretty much a guarantee that they reciprocate that share. Think of it like this: If you had to market your own closet by yourself you’d probably get nowhere. But because you have a community of people sharing your items for you reciprocating the favor, you automatically multiply your marketing. That’s why it is so important to take the time to share off your feed. The more you share off your feed, you are 3 times more likely to sell something or gain interest in a listing than if you were to share your own closet by yourself, not to mention increasing the value of the listing itself. Plus if you don’t share back no one will want to share your stuff again. So go out there and go share crazy! P.S Don’t get obsessive about the share backs. I do my best to share everyone back, but with the amount of followers that I have and the shares I do a day it’s nearly impossible to share back everyone, but do your best!

I hope this information helps, you can always ask me questions on here or even on my poshmark listings! Also if you guys have any other topics that you would like me to cover then let me know!

 

Stay Healthy and Fabulous,

 

-E

 

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How to create the perfect Poshmark covershot

Today as I was taking some photos for my own listings, and I thought about putting up some pointers that I’ve learned while I’ve been in the Poshrelm. Now if you know me and follow me on Poshmark you’ve probably thanked me for sharing a slew of your items. You’re welcome. I for one have seen thousands upon thousands of listings, my covershots have been featured on Poshmark’s ‘Covershot Crushes” feature, and my listings have been hand picked as covers for numerous posh parties. So I’ve picked a few just to show you what it’s like to create the perfect covershot for your closet! Now what does that mean? It’s means more sales, more money, more exposure, and more followers. We all want that. I’ll be going over some tips, a few mistakes that I’ve learned and just some info that I’ve picked up along the way.

 

What is a covershot?!

If you’re new to Poshmark it’s pretty much just the first shot out of the 4 pictures you upload that people get to see when they are shopping or just on the site. The covershot is your first impression of the item. What you don’t realize is that a covershot tells a lot about who you are a lot more than just what the item looks like. Lets take one of MY listings (don’t want to embarrass anyone here). BTW you can click on any of the images to take you to the actual listings of the item, hurry though, they sell pretty quick!

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This is an actual covershot listing for my Geometric pleated shirt ($25). Now would you actually buy this for $25? Really be honest. Because I sure as hell wouldn’t! What does it say to you? Well first off, it says that I didn’t have time to iron it, since it’s all wrinkled. So I didn’t put any effort, and what does that say about the rest of my items in my closet? (so far, not good, remember we’re on first impressions) It’s also off center. Now, *flashback* when I was in film school, they taught us about ‘lines’ and how important they are in imagery, as well as ‘angles’ and why things are shot in angles. If you see a movie shot straight it’s normal right? Right! (just agree with me) But when you see something shot sideways/ tilted its unsettling, you feel unbalanced, uneven, almost uncomfortable. You see how that shirt is kinda tilted? it kinda makes you want to adjust it so that it’s straight right? Right. (just agree with me) And that’s what people get in a fraction of a second when they look at your listing. Subconsciously people have just a moment to be turned on by your image or turned off. What you want (and what I want) is that switch to stay on for all your listings. You want people to bundle you items, sell a ton, and make money! It’s also easy to pick a googled image of the actual item that a professional shot of it, but sometimes you don’t have those resources for your one of a kind item (Especially if you are making the item this means you are pioneering your own brand! see more on this at tip #3 for ellebee206). So how do you get a professional looking picture without taking a single photo class? Well lets understand what factors really need to go into a picture. First off lets start with:

1) light.

Light is SO important when taking a photo, how else are people going to see your images if they can’t SEE it? They need to see the color, the contours, the shape, and the way it looks. If you see the pic above, you see shadows, and the darker shades outweigh the lighter shades. FYI another thing I learned in film school is that people associate negatively to darker shades, that’s why film noir movies are ‘dark’ in themes and you don’t want that for your listings. You want to feature you item to it’s fullest potential, not like the previous picture which needs to be changed immediately! So show as much of the item as you can and highlight it’s key features. Take a look at this awesome listing by @alissaemoto (you can find her closet here)

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Simple yet gorgeous. It’s clear, you have perfect lighting, you can see all the details of the ring, and it’s not overexposed or underexposed (too much light/ too little light). Notice that the more light you have, the clearer the details are, especially if you’re working with your smartphone. Now this ring is selling for $38, and it looks so good I’d happily shovel over my hard earned hours to add this to my ring collection. Also check out this Floral Button Cardigan by @bellefleur  (check out her closet here)

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Jeez laweez her closet is jam packed with items that are gorgeously lit! What’s great about this covershot is that it draws you in by all the different items and yet it still showcases the main item for sale. This is a great way to bundle your items in the picture and take one picture and utilize it for several listings. Remember that when you start looking through different closets you’ll notice that they all have the same general theme, in her closet all the items are featured with the same gorgeous lighting. Take note!

2) Wear-ability.

A lot of listings that I look at are very hard to picture myself in. The number 1 question that I always get is: “Can you model this for me?”. Listen ladies and gents… I am not a model. Nor can I fit my butt into size 4 pants that I’ve decided to sell since I am now a size 10. Not your fault, all mine, but the point i’m trying to make is that people want to see how the item falls on the body. How it lays, where it hugs, and if it’s at all flattering to the waistline. This is an excellent way to get a persons attention. Go fierce and work it! Check out my girl @wearinla (you can find her closet here and check out her awesome blog www.wearinla.com)

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I mean how cute is she?! She models most of the items in her closet, and what’s great about this is that she gives the buyer an idea of how to pair the item with other clothes, how to wear it, and show how much fun she looks wearing it. She is one of the most successful poshers in Poshmark and she was featured as one of the panelists at the 2013 Poshfest in Las Vegas, NV.

To coattail on the modeling, selfies are good, only when you are in a pinch! If you can get the resources to have someone take the pic for you, do what she does, she showcases the item, (very important when modeling) the background is basic, the lighting is good and the item is featured. I don’t know how many times I’ve seen  listings with a dirty room or clutter in the background. Step away from the distractions, less is more!

Also for shoes check out this covershot for these Report Sandals (check out @angelisab28′s closet here)

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This girl is always sportin a pedicure which makes it look more fashionable, feminine, and more valuable!

Now, lets just say that you have an item that doesn’t fit anymore or a dress form to put it on. Here is a simple trick I use so that an item looks more feminine without putting it on your body:

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OK so I’m not gonna say that this is the best damn covershot I’ve ever made, but this is one that shows my little ‘trick’. Now when I got this dress, and laid it on my badass chevron carpet, it looked like it was massive. Do you notice the rouching around the waistline? I did that intentionally. Because it was not at all flattering laying flat, so I added more contours to ‘fill in’ and how it would shape to the body. After I retook the picture this way and uploaded it, it sold immediately.

3) Simplify.

My girl @ellebee206 is champion at designing her own stuff and she hand crafts some of the BEST items you’d see on poshmark. I LOVE the way she features her items because her product sells itself. Its much easier to simplify when you have a great product! Check out her large Handmade Feaux Leather Clutch (Check out her closet here)

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This is one of the many different designs she hand makes. Check out her collection:

 

 

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I love @ellebee206′s closet, I love her style and creativity and these clutches are selling like hotcakes! Now I love the way she showcases her item, it’s not busy, there aren’t words everywhere and logos, it’s simple, and eye catching. Her covershot reminds me of walking by a shop window with a gorgeous dress. Your walking, you take a glance, and  BAM it stops you in your tacks. That’s how it is when I’m looking through my feed, I scroll through, and stop at an item and sure enough it’s @ellebee206! That’s what you want when people look through your closet!

Just the opposite, like this Rebecca Minkoff Mint bag, you’ve got a name brand item that is in itself gorgeous. So why add more when the item can sell itself…I mean, you bought it right? Check out @lesliebrophy’s closet here.

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4) Color.

Now I’m all for color, when done tastefully. Color is best when thought out and palettes are made well. So don’t always use the same background if the colors aren’t right for each other, same goes for print! Test out colors before you photograph them, and make sure that the picture does the item justice.You don’t want the colors to flush or overpower the color of your item, you want the colors to compliment! Take this Gorgeous Gold Clutch:

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Now I’ve had my eye on this clutch forever. I think I’ve has this in my ‘likes’ since I first had my poshmark account. The reason it struck me is because you really get that ‘pop’ effect. If you can use nature, do it! Because of the contrasting between the colors it’s just so appealing, and it really highlights all the features of the bag! Now for $20 this will sell in a heartbeat! Check out @queenmab236′s closet here.

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This is one of my own personal listings. I love this covershot, it’s bright, the colors compliment each other and it’s clear so you can see all the details of the bag. Now on the opposite side of the spectrum you have white, you can never go wrong with having a plain white background to contrast your dark toned item. Like these J Brand Skinnies from @pioni’s closet which you can check out here.

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Soft and simple, well lighted and an outfit already designed for you to give you an idea of how this can be paired! This is great way to get the buyer inspired so they are able to look within their own closet to see if they have something that may look the same, but also this is a great way to sell multiple items. I’ve seen comments that are “can I just buy this whole set?” and score! You’ve tripled your sale!

I hope this helps you and inspired you to give a good revamp into your closet and possibly some inspiration for you to get creative and go covershot happy. Now that I’ve shared some of my tips on covershot listings, I’d like to hear some of your own!! Please leave a comment in the box below!

Stay healthy,

-E