OK, so I know what you’re thinking, “The listing is free, there is no value to it!”. Well my dear, that’s where you are mistaken, and I’m going to show you how to not only help others in the Poshmark Community, but also bump up the “value” of the listings in your closet!
Ok, so what do I mean by value? Let me start by giving you some really basic marketing info and it’ll turn into really good information that you can keep handy with you while you are shopping and selling in the posh world! The easiest way I can put this is to use Facebook as an example, everyone should have Facebook, and if you don’t please get one! Otherwise this information may go right over your head. So while you’re on Facebook you probably have a few hundred friends on FB, and a few companies that you like. I for one have a few dozen companies I follow and a few friends I follow as well. Have you ever noticed that you don’t see postings/status’ for ALL the companies that you follow? Same goes for your friends, and family. TOM’S is having a worldwide “Day Without Shoes” and you didn’t actually see the Facebook post or that distant high school friend has a hair cut and it’s not until you click on their profile that you see the status update? It doesn’t show in your feed, in fact only just a handful of people/companies show in your feed. That my dear is no accident. Facebook has strategically created algorithms into their website to prevent you from feeling like you’re being ‘spammed’ because that would totally ruin the entire Facebook experience. I mean that’s what ruined MySpace for me and a lot of other people! So what does that actually mean? That means that your posts on Facebook actually carry a ‘value’ to them. People that like your status’ or even comment and share your posts start gaining value to that actual post. The more value a post has, the more people who aren’t really interested in you or haven’t really invested their time into looking you up will all of a sudden start to see your post organically. How much is each worth? Well according to my sister who is a Senior Director of Online Marketing, she says that a ‘like’ is the lowest amount of value, then a comment, then the highest value is a share.
Now how does that pertain to Poshmark? Its very similar and along the same lines. The listing that you have on Poshmark carries a certain value. So take my listing for instance:
This Rebecca Minkoff bag had 222 likes. Not to mention several comments and I have no idea how many shares. This particular bag has been seen by a lot of eyes and the value of this particular listing was pretty high, which lead to the sale. Especially when you are selling something of a higher value $100+ you want to make sure that the value of your listing is high, because you need the right pair of eyes that are willing to fork over a large sum of money the moment they see it.
So, how exactly can YOU increase the value of your listings? Here are a few tips and tricks I’ve learned. This is MY particular strategy I know others have their own techniques, but I’ve been able to double my sales since I have been able to understand this information. (Also if you are from PMHQ and this is inaccurate please correct me if I am wrong, and I’ll update happily!)
1) Liking your own listings.
YES I know. This sounds really vein, but I like all my listings! Why? It counts as something when adding to the value of listing. If it just gets me to one extra pair of eyes, that can potentially could be one extra share, one extra comment, and *hopefully* one extra sale!
I don’t comment on my own listings to start off with, but you can! Add more detail to the listing if you want, and even strike up a conversation. There are some people that thank each and every person that shares their listing, I honestly don’t know how you guys do it, I personally don’t do it, because to me that’s exhausting! But If there is a chance where I can have a conversation about the item on my listing, I take the opportunity to do so. As well as when someone is talking about another listing on one of my ‘sold’ listings, I take the conversation to another listing that can use the comments! Side note: It was mentioned at Poshfest 2013 that one seller will ask every single person that ‘likes’ an item from their closet if they are “interested?”. As a general FYI – no one, on Poshmark (or in the world) wants to feel like they’re being hit with a sales pitch. For example, if you get a call from a telemarketer, what do you typically do? Hang up (well I do, but I guess I’m pretty rude :-\). Same with commercials, you change the channel right? Well in the Posh realm people don’t have to hang up, they just have to lose interest or click to another listing and we don’t want that, we want them in our closet for as long as possible! My advice to you? Trust in the product that you have, let it sell itself, then when you have someone genuinely interested (i.e. asking questions, asking for measurements, modeling) that’s when you hit them with the hook line an’ sinker!
3) Sharing your own closet.
OK this is a biggie. I actually went up to Manish (CEO of Poshmark) who is greatly involved in the actual structure of the app and I had a burning question to ask that I never got to at Poshfest last year. So my question was: “How long is refresh rate when it comes to ‘Sharing’? For instance if I wanted to share a particular item that I want to sell, that’s been in my closet for quite some time and I really want it to get out to as many people as possible, how long do I have to wait before I can share again and it goes into my followers feeds? Can I sit there for 3 hours and share consistently that one item and it shows all 130 times?” the answer he gave me fit perfectly into what I was talking about earlier. He said that the way Poshmark has redesigned their coding has now been tailored more to the user than just the realm of Poshmark. They’ve redesigned it so that you the Posher aren’t feeling spammed when you sign on to Poshmark. I have noticed before that I would get random things in my feed, like listings for paper towel holders and cassette tapes and whatnot. Not to mention I would get listings for dresses and cute shoes that weren’t my size. Now with Poshmark’s reformat, they are now showing you items that you would particularly like based on your searches, your likes, etc. So now your listing is going in front of the right eyes, most likely the eyes that are going to purchase! What does that mean for your closet? Well it means that my earlier comment of sharing my item for 3 hours straight wouldn’t work, because I would be wasting a lot of time. Your share does bring your listing to the top of the showroom if your listing falls into that category, but it also can dilute the value of your share if you share too often. So how many times is a good amount to share your entire closet? According to Manish “Just a few times a day”.
4) Sharing other Posher’s listings.
It’s pretty much a staple in the Poshmark community that “Sharing is Caring” I can’t tell you how many listings people put up that have that phrase. Not to be a ball buster, but it’s actually true. There is no way that you can make it in this community on your own. The people that make up Poshmark are women that know and understand that the community is so reliant on each other. I don’t think I would make a fraction of my sales if I were to do it on my own, in fact I know that I wouldn’t. My success is so forgone my ebay store and it’s all due to the wonderful people that make up Poshmark. If you are sharing people’s listings there is pretty much a guarantee that they reciprocate that share. Think of it like this: If you had to market your own closet by yourself you’d probably get nowhere. But because you have a community of people sharing your items for you reciprocating the favor, you automatically multiply your marketing. That’s why it is so important to take the time to share off your feed. The more you share off your feed, you are 3 times more likely to sell something or gain interest in a listing than if you were to share your own closet by yourself, not to mention increasing the value of the listing itself. Plus if you don’t share back no one will want to share your stuff again. So go out there and go share crazy! P.S Don’t get obsessive about the share backs. I do my best to share everyone back, but with the amount of followers that I have and the shares I do a day it’s nearly impossible to share back everyone, but do your best!
I hope this information helps, you can always ask me questions on here or even on my poshmark listings! Also if you guys have any other topics that you would like me to cover then let me know!
Stay Healthy and Fabulous,