A How-To on Getting Into New York Fashion Week
Let me be straight with you, there is no simple way to get into NYFW. There just isn’t. Some people are SUPER good at hustling their way into shows, trust me I know someone who has gone to countless shows and they just happened to be at the right place at the right time. But with people pouring into the city and cameras flashing and models strutting their stuff, you kinda wonder how can I get on that action?! So let me break it down and tell you how I got into NYFW and tell you some real ways of how you can get there too.
Don’t worry I’m not going to start off by telling you, you have to be in the fashion industry, or volunteer to help, because we all know that the majority of us aren’t doing that. For those who are outside looking in, here is a viable route for you to start making moves all the way to front row!
Let me tell you though, the first time I got into NYFW was because I actually knew the designer and we went to school together. So I just happened to be in NY and he had me help out and come to the show. That obviously was purely on connections. I also don’t imagine you have a bunch of designers in your Rolodex, there are of course, more practical ways of getting in. But that helped me get in the door to a bunch of other shows and connections with other people who are in trying to do the same thing.
Wanna know the real way to get into NYFW? All you have to do is… just ask. Now! Let me clarify, it really depends on WHO you ask, how you ask, and what they get from inviting you. These people, these designers, these PR agencies all want the same thing when they invite a blogger or influencer or celebrity. They want an audience. They want their products to be seen, they want the biggest audience that they can get. Even more so, they want an audience that will buy their product. So what does that mean for you? That means they don’t just invite any Willie Nilly off the street. They want people that have followers that will listen to them. So if that’s you then you’re already halfway there!
With that said, you’ve also have to establish yourself as someone who will communicate that back to your followers. If you’re a blogger will you write your experience? If you’re an influencer will you post on your stories? This is what they research before they even consider inviting people. So make sure you’re well known for that, or work with a PR agency beforehand to build that trust.
Now that you know what they want, this is where you can take action. Apply for GPS Radar. This is where the majority of the shows, tickets, and events are posted. This is also where you can accept and decline shows and curate your schedule for the week. Then send out short emails to different PR Agencies asking to be considered for an invite. They typically already have a list of people lined up, but they are always looking for fresh new faces to bring in. Don’t worry if they say no, just move on to the next. If you don’t know which agency to email, then this is where you put your Inspector Gadget hat on and do some Connie Chung digging. Different brands work with different agencies so make sure to email the ones with shows you want to go to. Lastly, some fashion houses host their own invites, so make sure to reach out to them directly as well.
This should get your foot in the door, and hopefully after awhile, into FROW. I’ve been working on it and so should you! Hope to see you there 😉