I recently saw on a Poshmark Facebook group someone asking about packaging. I don’t wanna name her name for privacy purposes so I’ll omit her name unless she asks me to. But she posed a question that got a lot of interest that I thought may be of use to you guys.
How Much Effort Are You Putting Into Your Packages?
So if any of you have purchased anything from me, you will see that I do the bare minimum. I remember the days when I had business cards made, and special chevron stickers that matched my background and pretty twine and tissue paper. Long gone are those days because, “ain’t nobody got time for that!”
To be honest I think I got the idea from The Empty Hanger to wrap everything in the clear plastic bags, that way they were secure and enclosed and they were neat enough that I could see the item I sold and then toss them into a shipping box once they were purchased. Since these clear bags already had the sticky closure, I didn’t need to have thank you stickers or twine to keep them closed. So it was more work on the front end to wrap everything up, but less work overall. I do however still write thank you cards because they’re $1 at Target. But even more so, I always go to Poshmark events to stock up on my Posh Swag so it’s freeeeeeeee.
Why Are People Going Through All The Effort?
To be honest, there’s a lot of advice out there on how to wrap your packages, in fact, I’ve even dished some out myself (see below). Mine is really minimal compared to some other people’s packages. I legit will re-use Amazon & Walmart boxes before I crack open a new USPS box just because that’s my small way of being enviro-friendly. But it’s been said multiple times from tons of other people that branding yourself is key. How you package ties in with your brand.
…and like….yeah. I mean, if you’re Anthropologie! But most poshers aren’t brands, we’re just resellers, and they even say that they put the extra effort in their packaging and they don’t get more love notes, or even higher ratings. So why is this community different than any other resell platform?
You Do You Boo Boo
Everyone has a different opinion of how to approach this. Some use it as a creative outlet, some have leftover packaging from the holidays to use, others DGAF and don’t wrap it at all. What do you guys typically do when you package your items? Is it worth it to you? Do your customers love it? Do you do it for your business?
Let me know in the comments below!